Unlock Digital Success: Outcome-Focused Design and SEO

From Outputs to Outcomes: How SEO Drives Customer-Centric Design

Outputs: These are tangible things produced during the design process—activities or tasks performed to achieve a desired outcome. Think of features released, code written, or wireframes created.
Outcomes: The desired results or goals that a product or service should achieve. It’s the overarching purpose of design, usually tied to a business objective.
Impact: What follows after achieving a specific outcome. For instance, streamlining the checkout process (output) to reduce abandoned carts (outcome) may impact revenue or sales.

An outcome-focused approach aligns digital teams with the rest of the business. It’s about testing, learning, and continual improvement to solve real problems.
Avoid the “feature factory” trap—lots of features, no validity, and no improvement. Instead, prioritize outcomes over outputs.

Internal linking plays a pivotal role. Contextual links within content guide users to related pages, enhancing navigation and engagement.
Prioritize user experience (UX) by ensuring seamless transitions between pages.

Anchor text matters. Use varied phrases for internal links. Avoid repetitive terms like “click here” or “read more” to improve SEO.
Optimize anchor text with relevant keywords.

Attract quality backlinks. When reputable websites link back to yours, Google recognizes your authority.
Distribute this backlink authority through internal links to related pages.

Avoid competing with yourself. Identify pages targeting similar keywords and consolidate them.
Smart internal linking prevents keyword cannibalization and maintains clarity.

Contact Sam from Broadbelt Digital today. Let’s create outcomes that resonate with your business goals!